What If Pewdiepie Vs T-series Was An Anime
PewDiePie in 2019 T-Serial' logo | |
Date | 29 August 2018 – 28 April 2019 (7 months, 4 weeks, ii days) |
---|---|
Type | Word-of-mouth marketing, advertising, website support, slogans, activism, hacking, spamming, minor civil disobedience. |
Motive | Support of PewDiePie or T-Serial, public competition/rivalry nearly being the most-subscribed YouTube channel. |
Issue | T-Serial overtook PewDiePie as the near-subscribed YouTube channel and became the start YouTube aqueduct to reach 100 meg subscribers in the process. |
PewDiePie vs T-Series was an online rivalry between ii YouTube channels, PewDiePie (run by Felix Kjellberg) and T-Series (run by an Indian record company of the same name) for the title of the about-subscribed YouTube channel. T-Series has held the championship of most-viewed YouTube channel since February 2017, and PewDiePie had been the most-subscribed YouTube channel since August 2013. The rivalry between the two YouTube channels began when T-Serial' subscriber count began to well-nigh PewDiePie's in late 2018.
Many YouTubers voiced their support for PewDiePie, including Markiplier, Jacksepticeye, MrBeast, DanTDM, KSI, H3h3Productions and Logan Paul. Many of his fans made efforts to gain subscribers for his YouTube aqueduct in numerous ways, including organised marches and supportive YouTube videos. Supporters of PewDiePie often used the slogan "Subscribe to PewDiePie". The activism of some supporters extended beyond legal grounds; vandalism, hacking of websites, social media accounts, personal devices and the cosmos of malware had taken place to urge people to subscribe. "Bitch Lasagna", a diss rails past PewDiePie, and use of anti-Indian remarks past his fans, led to several prominent Indian Youtubers publicly opposing PewDiePie and backing T-Series with YouTube videos and response diss tracks.
T-Series temporarily overtook PewDiePie in subscribers on numerous occasions in 2019. On 28 April 2019, PewDiePie released a video calling for his supporters to end their efforts to keep him every bit the most subscribed YouTube aqueduct, and with the significant lead now held by T-Series, the competition is generally presumed to have ended with T-Series winning.
Background and overview
Felix Kjellberg, better known online equally PewDiePie, is a Swedish YouTuber who makes comedic videos. He has traditionally been known for his Permit's Play videos, and his channel was the most subscribed on YouTube from 15 August 2013 until 22 Feb 2019, when he was surpassed past T-Series, although PewDiePie took back the title soon after approximately eight minutes.[i] [two] His fan base at the fourth dimension of the competition was generally known as the "9-yr-old ground forces".[iii]
T-Serial is an Indian music record label and film product company. On YouTube, it has a multi-channel network consisting of 29 channels (excluding Lahari Music),[4] run by a team of 13 people.[5] The main T-Serial aqueduct primarily contains Indian music videos (Bollywood music and Indi-pop) as well as Bollywood film trailers, and releases several videos every 24-hour interval, having uploaded over 13 thousand videos as of August 2019.[5] [6]
The competition betwixt the 2 channels began subsequently T-Series began to nigh PewDiePie in subscribers in belatedly 2018. T-Series temporarily overtook PewDiePie in subscribers on numerous occasions in early 2019, and on 27 March 2019, information technology became the well-nigh subscribed YouTube channel for five sequent days,[seven] earlier PewDiePie regained the lead. PewDiePie and so held the pb for 2 weeks, earlier T-Series passed him permanently, reaching 100 million subscribers on 29 May 2019.[eight]
Activism
Support of PewDiePie
From YouTubers
The outset prominent YouTuber to support PewDiePie was MrBeast, who bought billboards and radio advertisements in N Carolina urging people to subscribe to PewDiePie'southward channel.[9] He also created a video of himself saying "PewDiePie" 100,000 times in a period of over 12 hours.[ten] MrBeast and his friends attended Super Basin LIII, wearing T-shirts reading "Sub ii PewDiePie". The grouping was prominently displayed in an ESPN tweet afterward Stephen Gostkowski had missed a field goal during the get-go quarter.[xi] [12]
Other prominent YouTubers such as Markiplier, Jacksepticeye and Logan Paul made videos or tweets announcing their back up for PewDiePie in the competition, often under the slogan "Subscribe to PewDiePie".[13] [xiv] [11] [15] YouTuber Justin Roberts, a member of the group Team 10, bought a billboard in New York's Times Square reading the aforementioned.[sixteen] [17] Markiplier made a natural language-in-cheek live stream titled "I literally won't shut upward until you lot subscribe to PewDiePie" urging his viewers to subscribe to PewDiePie's channel.[14] [sixteen] [17] Jacksepticeye ran a live stream with the same purpose, jokingly threatening to delete his channel if T-Series surpassed PewDiePie.[12]
Smaller YouTubers also promoted PewDiePie. In reaction to MrBeast'southward advertising campaign, Saimandar Waghdhare, an independent Indian YouTuber with the aqueduct "Saiman Says", responded to MrBeast'southward advertizement campaign by posting a sarcastic video in which he pretends to support T-Series, later releasing a video in which he instead declares his support to PewDiePie.[18] Musician Davie504 flew from Hong Kong to Noida and played "Bitch Lasagna", PewDiePie's satirical diss track against T-Serial, outside their headquarters on a bass guitar. Although locals didn't observe him and probably considered him a beggar. [19]
YouTube Rewind 2018: Everyone Controls Rewind, the 2018 video edition of the annual YouTube Rewind series, became the most-disliked video on the platform afterward heavy backfire. I of the cited reasons for the criticism was the lack of coverage of the competition betwixt PewDiePie and T-Serial.[20] YouTuber Jaiden Animations, however, had contributed to the video, and her animation included several hidden icons and objects related to PewDiePie.[21]
Hackings
A hacker under the pseudonym "HackerGiraffe" sent impress jobs to effectually l,000 vulnerable printers in November, and some other hacker under the pseudonym "j3ws3r" did the same to effectually 80,000 printers in December.[22] [23] [24] Messages were printed out proverb "PewDiePie is in trouble and he needs your aid to defeat T-Series!" and urged printer users to subscribe to PewDiePie, unsubscribe from T-Series, and ready their printer's security settings. HackerGiraffe claimed that he had discovered more 800,000 vulnerable printers using the search engine Shodan used for finding vulnerable devices.[17] [25] In January 2019, more than 65,000 of Google's Chromecast streaming dongles were hacked past HackerGiraffe and j3ws3r, displaying a message on smart TVs urging people to subscribe to PewDiePie and adjust their security settings.[26] [27] However, despite positive feedback from some people, 1 of the hackers anonymously revealed to the BBC that he suffered a breakup due to the prospect of facing jail time and aroused letters urging him to commit suicide, merely did non regret lowering the number of vulnerable personal devices.[28] Also in January, dozens of Nest cameras were compromised by a hacker under the pseudonym "SydeFX" using credential stuffing, who spoke to victims through the cameras, enervating they subscribe to PewDiePie.[29]
Hacking was not express to hardware. In December 2018, one of The Wall Street Periodical 's websites was hacked to display a message apologizing for articles accusing PewDiePie of antisemitism and to tell readers to subscribe to his YouTube channel.[17] [25] The hacker j3ws3r as well took down T-Serial' website with a denial-of-service attack.[24] In February 2019, Bob Buckhorn, the mayor of Tampa, Florida, had his Twitter business relationship hacked to post malicious tweets, 1 of these encouraging users to subscribe to PewDiePie.[30] On 22 March 2019, a user on the PewDiePie subreddit adult ransomware by the proper noun PewCrypt that encrypted files on Microsoft Windows machines. The attacker claimed he would release an encryption key when PewDiePie hit the 100 million subscriber milestone, nonetheless, the author claimed that if T-Serial claimed that goal first, the decryption tool would be deleted permanently.[31]
Other activism
On iv November 2018, a group of young fans began to hand out posters in Dhaka, the upper-case letter metropolis of Bangladesh,[32] which PewDiePie acknowledged in a YouTube video.[33] [34] On 27 Feb 2019, Basketball game Society Žalgiris based in Kaunas, Lithuania, had cheerleaders performing "Bitch Lasagna" during a fourth dimension-out.[35]
Several marches were held in back up of PewDiePie. On 27 Feb 2019, a parade was held in Tallinn, Estonia in support of PewDiePie. Up to several hundreds of people took part in the march, which went through Tallinn'due south Old Town and other busy areas of the city heart.[36] [37] During the 2019 India–Pakistan standoff, T-Series removed the music of Pakistani pop artists from its channel. In response, at that place was a march in Islamic republic of pakistan where protesters held signs reading "Unsubscribe T-Series" and expressed their support for PewDiePie.[38] On ten March 2019, a rally was held in Moscow for internet freedom, coordinated by the Libertarian Party of Russia. During the rally protesters played "Bowwow Lasagna" and held signs which read "Sub to PewDiePie".[39] [40]
On 12 March 2019, indie game developer Thomas Brush released a video game on crawling.io based on PewDiePie vs T-Serial called Cipher Deaths, which takes place in a post-apocalyptic setting where PewDiePie must defend Marzia Bisognin, his wife, from fake YouTube subscribers known as "sub bots".[41]
On 29 April 2019, a plane flew over New York City with a banner attached proverb "Subscribe to PewDiePie".[42] More than 21,000 people watched PewDiePie's alive stream on DLive showing the plane with its banner fly over the city.[42] During the alive stream, PewDiePie said that the event (which happened later his request to end efforts against T-Serial) was "a prissy lilliputian wrap up" to the Subscribe to PewDiePie meme.[42] The flying and banner, which cost more than $4,500, were crowdfunded by PewDiePie'southward fanbase.[42]
The right-wing populist UK Independence Party announced their back up for PewDiePie in a tweet.[43] [44] In an Oct 2019 interview with Kevin Roose of The New York Times, Kjellberg said of UKIP'southward support that "It's kind of funny how a political party would post well-nigh a meme" but that "it's also kind of like, Ehh, don't drag me into your politics."[45]
Criminal acts
Although PewDiePie told his fans not to exercise "anything illegal" in their activism,[37] some supporters committed criminal acts of vandalism to spread the "Subscribe to PewDiePie" meme. In March 2019, the Brooklyn War Memorial was vandalized with graffiti reading "Subscribe to PewDiePie".[37] The New York City Department of Parks and Recreation said that they would remove it.[46] PewDiePie later condemned the action,[xv] [47] and stated that he had made a donation to the park.[48] Another vandalism case occurred 2 days prior when "SUB 2 pewdiepie" was written on a school's property in Oxford, United Kingdom.[49]
In the moments leading up to the fifteen March 2019 Christchurch mosque shootings, the perpetrator said, "Remember lads, subscribe to PewDiePie", as he live-streamed the shootings.[50]
Support of T-Series
The rivalry betwixt PewDiePie and T-Serial received more than attention in India due to controversial deportment by PewDiePie and his fans. PewDiePie's "Bowwow Lasagna" diss runway independent some derogatory lyrics about Indian people that some Indians found offensive. Many of PewDiePie'southward fans had engaged in negatively spamming and trolling the T-Series channel,[51] which included swarming T-Series' videos with PewDiePie-related comments, disliking videos, and flagging their videos with faux reports.[52] A number of PewDiePie's fans and supporters had also been making anti-Indian remarks and using racial slurs.[53] [54]
The actions of such fans led to several independent Indian YouTubers announcing their opposition to PewDiePie and support for T-Series.[54] [53] In November 2018, Indian-Canadian comedian and YouTuber Jus Reign uploaded a video chosen "In Defence force of T-Series", where he talks well-nigh T-Series, mentions his childhood listening to their music, and shows a brusque music video at the cease celebrating T-Series.[55] In response to PewDiePie's "Bowwow Lasagna" diss track, several Indian YouTubers responded with their own Hindi-language diss tracks confronting PewDiePie. Tatva One thousand released his diss rails "Pew Ki Pie" in November 2018, followed by Asif Bantaye releasing his diss track "PENDUBHAI" in December 2018. On 1 January 2019, Indian YouTuber CarryMinati, released a diss rails called "Cheerio PewDiePie", which garnered nearly 5million views in 24 hours.[54] [53]
Response
PewDiePie
In August 2018, PewDiePie posted a video titled "this aqueduct will overtake PewDiePie" in which he jokingly rallied his fans confronting T-Serial. The video as well referenced the KSI vs. Logan Paul YouTube boxing friction match, which similarly involved a rivalry betwixt two major YouTubers.[52] On v October 2018, PewDiePie, in collaboration with musician Party In Backyard, posted a diss track confronting T-Serial, titled "Bitch Lasagna".[16] [56] The title of the vocal is in reference to a viral Facebook Messenger screenshot, in which an Indian man, in cleaved English language, demands nude photos of a Western woman, and when his requests remain unanswered, refers to her as "bitch lasagna".[57] In the song, he insults T-Series and their video contents, makes references to gimmicky Indian stereotypes and accuses the company of using sub bots to gain false subscriptions.[58] [59]
Afterward he was asked virtually his "serious opinions" most the situation, PewDiePie said: "I don't really intendance nearly T-Series, I genuinely don't, but I think if YouTube does shift in a mode where it does feel more corporate, [then] something else will take its place. I think people enjoy this connection then much, I think something else will only show up, if it feels too corporate."[threescore] He also blamed YouTube for a lack of back up toward individual YouTubers.[9] Speaking to Metro in November 2018, PewDiePie said that he was "surprised no 1 has stepped upward sooner", referring to T-Series competing for the most-subscribed spot.[61]
In December 2018, PewDiePie made a video calling on his viewers to support the Indian non-governmental organization Child Rights and You, in response to some of his fans' anti-Indian sentiment. In the video, Kjellberg says "No more than 'f*ck Republic of india', let's (instead) help Republic of india." He raised £173,682, including a donation by Minecraft creator Markus Persson, and also ran a charity live stream the next 24-hour interval.[xiv] [62]
On 3 February 2019, PewDiePie live-streamed himself playing Fortnite on YouTube in an effort to stop T-Series from surpassing him.[63] He subsequently ran two more than live streams for the same purpose, playing Roblox on ane occasion, [64] [65] and minigames in Minecraft on some other.[66]
On 27 March 2019, T-Series surpassed PewDiePie. Following this, PewDiePie suggested through Twitter that the "winner" of the competition would be whoever reached 100 1000000 subscribers first.[67] On 31 March, he posted another diss runway: an upbeat synth-popular/hip-hop music video with YouTubers RoomieOfficial and Boyinaband, titled "Congratulations", which sarcastically congratulated T-Series for surpassing him.[15] [68] [69] In the music video, PewDiePie mocks how T-Series sent him a finish and desist letter alleging that his actions and lyrics of "Bitch Lasagna" were defamatory. The video besides criticizes T-Series for alleged tax evasion and the fact that the company was founded through the selling of pirated songs.[68] [xv] Following PewDiePie's upload of the song, he regained the number one spot.[70] [71]
On 28 April 2019, PewDiePie requested in a video that his viewers end the "Subscribe to PewDiePie" meme, stating that information technology "started out of love and back up, then let'south end it with that."[72] He besides discussed the mental toll the Christchurch shooter's mention of his name had on him, stating "to have my name associated with something then unspeakably vile has affected me in more means than I've let shown. I only didn't want to accost it right away, and I didn't desire to give the terrorist more attending. I didn't want to brand information technology nigh me, because I don't think it has anything to practice with me. To put it obviously, I didn't want hate to win ... But it'south clear to me now the 'Subscribe to PewDiePie' movement should accept ended so."[72]
PewDiePie tweeted that he felt "sickened" to take his name uttered by the attacker, and expressed his condolences to the victims' loved ones.[47] [73] Those who had helped to popularize the meme, similar Ethan Klein, were repulsed that the phrase had been used equally a call to arms past the attacker, and urged people to terminate spreading the meme, hoping that information technology would die out.[74] The perpetrator of the 27 April 2019 Poway synagogue shooting besides mentioned PewDiePie,[75] claiming without testify that the shooting was planned and financed by PewDiePie.[76]
Following the 2019 Christchurch shootings, Kevin Roose of The New York Times wrote that the perpetrator's goal behind saying "subscribe to PewDiePie" during his livestream of the attack "may accept been to pull a popular net figure into a fractious blame game and inflame political tensions everywhere."[77] News18 reported a tweet cautioning that the shooter'south intended consequence was that haters of PewDiePie would be inclined to arraign PewDiePie rather than the shooter in order to "further [the accusers'] political agenda."[78]
T-Series
In September 2018, T-Series president and caput of its digital division Neeraj Kalyan said "It's a thing of pride for all Indians that an Indian YouTube Channel will before long be earth'south biggest channel on YouTube".[79] He also addressed PewDiePie fans, stating "No amount of spamming will be able to hold back the power of good music."[eighty] Kalyan further added that the aqueduct's overseas viewership had increased equally a outcome of the subscriber race, stating that "people in the West, or in the E every bit far as Japan were non even aware of us. They now know about usa because of all that controversy."[4]
T-Series chairman and managing director Bhushan Kumar, son of late founder Gulshan Kumar, told the BBC in December 2018 that he had never heard of PewDiePie until "a few months ago".[5] He stated he was "really not bothered about this race" and voiced his confusion as to why PewDiePie was "taking this so seriously", adding that they were "not competing with him."[17] In February 2019, Kumar was reported by The Washington Post to have said that "Everybody knows T-Series across the earth at present. If we had become number 1 on our own, nobody would accept known about us."[44]
On 6 March 2019, Kumar tweeted "We're on the brink of condign the earth'southward biggest @YouTube channel. We can make history. We tin make India win. Subscribe to @TSeries", posting a video encouraging Indians to subscribe to T-Series' aqueduct. In the video, he stated "this is a celebrated movement for all of united states of america, so let's come up together and subscribe to T-Series' YouTube channel and brand Republic of india proud."[81] [82]
In April 2019, T-Series sought a court order from the Delhi High Court to remove PewDiePie'south diss tracks from YouTube. Despite PewDiePie's argument that these diss tracks were "done in proficient fun", the court issued a temporary injunction in favour of T-Series on 8 Apr 2019. The complaint against Kjellberg claimed that his songs were "defamatory, disparaging, insulting, and offensive," and noted that comments on the videos were "calumniating, vulgar, and also racist in nature." Access to the diss tracks on YouTube was blocked in India.[83] [84] In August 2019, it was reported that T-Series and PewDiePie had settled their legal disputes exterior of court.[85]
In an May 2019 interview with Sangeeta Tanwar from Quartz India, when asked the question "What does being the number one channel on YouTube mean to you lot? Does it help business organization?" Kumar said:[86]
"We were never in this tussle to become number one or two with anyone. Just all along there were these sarcastic comments from PewDiePie. And that'south how nosotros decided to reply to the comments. I launched the #BharatWinsYouTube campaign, seeking more than subscriptions from Indians. For united states, this status does non result in any change on the commercial forepart. Nevertheless, information technology changes the perception most who we are. With these developments, T-Series gets promoted. What is heartening is that now we are seeing growth fifty-fifty in countries where people were not watching our channel earlier."
—Sangeeta Tanwar, T-Series chief says PewDiePie asked for a YouTube fight and got it, Quartz India (May 2019)
YouTube
Referring to T-Series' rise to prominence on YouTube, YouTube Asia Pacific's managing managing director Gautam Anand told The New York Times: "As more and more of Bharat came along, video became the fashion that they were interacting with the internet", mentioning that 85 per centum of Indian internet users used YouTube. He furthered, "Fifty-fifty if yous're not literate, you nonetheless savour watching video",[87] and mentioned: "India is a really great bright spot. Information technology'southward one of the fastest-growing markets even inside Asia."[4]
On xiii December 2018, YouTube removed a large number of bot and inactive subscribers from the platform. The change affected the subscriber count of both channels in the competition: PewDiePie lost over xl,000 subscribers and T-Series lost more than 200,000 subscribers from its primary channel.[88]
Media
Anthony Cuthbertson of The Contained described the rivalry as a shift in how established media companies viewed YouTube.[60] The Guardian 'southward Nosheen Iqbal described T-Series equally "a challenger from the streets of Delhi", referring to the origins of its founder Gulshan Kumar, who was a fruit juice seller when he founded the visitor.[17]
Vox'south Aja Romano noted that the competition represented the growing separate of subcultures on YouTube—on ane side were the creators who had developed their own channels over the course of YouTube's history, and on the other side corporations who used YouTube as a platform to advertise their shows from external platforms.[89]
Patricia Hernandez of The Verge compared the rivalry to the KSI vs Logan Paul YouTube boxing lucifer. She described PewDiePie's antagonism every bit "all for show" and stated that "rivalries play a huge role on YouTube because they give viewers narratives where pseudo-heroes and villains exist with low (if any) stakes."[52]
The Washington Mail service reported that the success of T-Series represented the fast growth of Internet in India, with an increase from 20 million Indians with Internet admission in 2000 to 560 1000000 in 2018.[44] The Post noted that India became the 2d-largest mobile phone marketplace in 2018, and highlighted mobile information plans in India, noting the importance of voice applied science considering of the low rate of literacy in India. Announcer Ravi Agrawal said that India quickly progressed to cheap mobile phones past skipping slower initial technological advances in the west.[44] Vice reported that T-Serial' success lay in focusing on regional audiences and having no competitors in online music in India.[90]
Aftermath
As of June 2022 T-Serial currently remains the virtually subscribed YouTube channel with more 215 million subscribers. Meanwhile Pewdiepie is currently 4th if YouTube music and the YouTube movies channels are not counted having been passed by Sony Entertainment Tv'south YouTube channel and Cocomelon.[91]
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External links
- PewDiePie vs T-Series live subscription count by Social Bract
- PewDiePie'south channel on YouTube
- T-Serial' channel on YouTube
Source: https://en.wikipedia.org/wiki/PewDiePie_vs_T-Series
Posted by: kellygeression1998.blogspot.com
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